Social media, paid marketing, and video production for North Karnataka's first water adventure park. 181.7K reach. 240K video plays. 67,000%+ ROI on ad spend.
JoyNJoyy is North Karnataka's first water adventure park, located at Mavinakurva, Honnavar, on the banks of the Sharavati River. Offering thrilling rides, serene river views, and family-friendly fun, it is the premier water destination on the Karnataka coast. JoyNJoyy is built for families, groups, and adventure seekers across the region who want a world-class water park experience without travelling to a metro city.
Oli is a custom-designed turtle mascot built by PixyGrid exclusively for JoyNJoyy. Playful, friendly, and instantly recognisable, Oli gives the brand a face and personality that resonates with families and children. From social posts to video content, Oli is the consistent character that makes JoyNJoyy's content stand out in every feed.
Social media, paid campaigns, and video content all running together for maximum reach and minimum cost per lead.
Instagram content strategy and management. Reels, carousels, stories, and community management. 181.7K reach in a single month with 844 new followers and 548 new conversations. Oli the mascot features across all content as the brand's recognisable face.
Meta Ads campaigns across Facebook and Instagram driving ticket sales and lead generation. 679 leads at just Rs.16.62 cost per lead. 257.4K views on the video ad alone. Campaign delivering extraordinary ROI against ad spend as park ticket sales scale.
Short-form video content for social and paid campaigns. Videos built around JoyNJoyy's rides, facilities, and the Sharavati River setting. 240.3K video plays, 16.5K ThruPlays, and 5.3K link clicks from a single video ad, proving that the right video creative drives measurable action.
Every reel scripted, produced, and published by PixyGrid. Built to stop the scroll, show the experience, and make every viewer want to visit.
JoyNJoyy is a first-of-its-kind destination in the region. There was no established market awareness, no competitor to benchmark against, and a potential audience that had never seen a water adventure park this close to home. The challenge was to build that awareness rapidly, make JoyNJoyy unmissable in the region, and convert that awareness into ticket sales.
PixyGrid built Oli, designed the content strategy, and launched paid campaigns simultaneously. The results were dramatic: 181.7K Instagram reach in a single month, 844 new followers, 240K video plays on a single ad, and ticket sales that delivered an extraordinary return on the total ad investment. JoyNJoyy went from unknown to the most talked-about destination in coastal Karnataka.
Grow Your Brand Like ThisCreated Oli the turtle mascot as JoyNJoyy's brand character. Visual identity for social, content pillars defined, and tone of voice set for a family-first, fun-forward brand.
Monthly content calendar across Instagram. Reels, carousels, stories, and behind-the-scenes content. Oli features throughout as the consistent brand face.
Short-form video content capturing the park experience. Edited for social-first consumption: fast cuts, captions, and a hook in the first 2 seconds.
Meta Ads launched targeting regional families, adventure seekers, and group travellers. Continuously optimised for lowest cost per lead and highest ticket conversion.
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