Bengaluru & San Francisco · AI Technology
HeiBuddy
HeiBuddy
AI
India's voice-first AI assistant. One sentence. 300+ services. Done. PixyGrid built the full digital ecosystem from the ground up.
India's voice-first AI assistant. One sentence. 300+ services. Done. PixyGrid built the full digital ecosystem from the ground up.
HeiBuddy is not an app you explain in two sentences. It required a website that could communicate a new concept, build trust with both users and service partners, and drive app downloads, all at once. We built it from scratch.
Every video scripted, produced, and published by PixyGrid. Built to stop the scroll, communicate the product, and drive downloads.
HeiBuddy needed more than an agency. They needed a team that could think across every digital channel simultaneously, build their presence from zero, and adapt as the product evolved. That is what we do.
Built a complete multi-page website from scratch, homepage, how it works, services, partners, about, press, careers, blog, and download pages. Designed to educate, convince, and convert both users and service partners simultaneously.
Managing HeiBuddy's presence across Instagram, LinkedIn, YouTube, Facebook, and Twitter/X. Content strategy, post creation, caption writing, scheduling, and community management. Growing from zero to 7,000+ followers across platforms.
Technical SEO foundation built into the website, structured data, schema markup, meta optimisation, and content strategy targeting key queries around voice AI, daily assistant apps, and service aggregator categories in India.
Meta Ads campaigns across Facebook and Instagram driving app downloads, user signups, and service partner onboarding. Audience segmentation, creative testing, and funnel optimisation. Additional platforms being onboarded progressively.
Multi-tier influencer strategy spanning nano, micro, and mid-tier creators across tech, lifestyle, and daily life categories. Identifying creators whose audiences align with HeiBuddy's target, urban Indians who want simpler, faster access to everyday services.
Product demo videos, social reels, explainer content, and brand storytelling. Videos designed to communicate HeiBuddy's core proposition, speak once, done, in under 30 seconds for social formats and in deeper form for YouTube and the website.
HeiBuddy is live and growing. These are real numbers from an active, ongoing engagement, not projections.
HeiBuddy is not a known product category. It is not Swiggy. It is not Siri. It is something genuinely new, a voice-first AI companion that does things across 300+ services from a single sentence. Communicating that clearly, building trust around it, and growing a community for it required a different kind of approach.
We started with the website, architecture, design, content, and SEO all built simultaneously so the product could be understood by both everyday users and the service partners HeiBuddy depends on. Then we built the social presence from zero: content strategy, posting cadence, paid amplification, and influencer partnerships all running in parallel.
The engagement is active and evolving. As HeiBuddy scales, so does the marketing. More platforms, bigger campaigns, deeper content, the full PixyGrid stack running for one of India's most interesting AI startups.
HeiBuddy is an Indian AI startup building the country's first voice-first AI assistant. Founded in Bengaluru with an office in San Francisco, HeiBuddy connects users to 300+ everyday services across 25 categories through a single voice command. From food delivery and travel booking to payments and local services, users simply say what they need and HeiBuddy handles the rest. The product is live on both iOS and Android and is built for Bharat but with global ambitions.
Understanding the product, the audience, the competitor landscape, and the positioning. Defining the digital strategy before writing a line of code or a single caption.
Full website designed and developed, architecture, UI, content, SEO, and download flows. Built to serve two distinct audiences: users and service partners.
Setting up and growing all social channels simultaneously. Content strategy, visual identity for social, video production, and posting cadence established.
Meta Ads campaigns launched for app downloads and partner onboarding. Influencer partnerships across tiers activated. Ongoing optimisation and platform expansion in progress.
Every channel built and managed by PixyGrid from day one. Content, identity, cadence, and community management all consistent across all five platforms.
PixyGrid did not just build our website. They understood what HeiBuddy is trying to do and built a digital presence that communicates it clearly to the people who matter most.
Tell us about your business and what you want to achieve. We will put together an honest plan for how we can help.
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