Branding & Identity by PixyGrid Bengaluru
Services Branding & Identity

Brands That
People Actually
Remember.

A logo is three percent of a brand. The other ninety-seven is what most businesses completely ignore. We build the whole thing: strategy, identity, voice, and everything in between.

ServiceBranding & Identity
Tools We UseAdobe Illustrator · Figma · Adobe InDesign · Brandpad · Fontbase · Adobe Photoshop
Industries ServedStartups · D2C · Real Estate · Hospitality · Professional Services · FMCG
Engagement ModelMonthly Retainer or Project-Based
Branding & Identity
Service Overview

Your Brand Is Not
Your Logo. Here's What It Is.

Brand is the feeling people have about your business when you are not in the room. It lives in your colour palette, yes, but also in how your emails are written, how your team answers the phone, and what your website says in the first three seconds.

We start with strategy because identity without strategy is decoration. We work with you to define your positioning, articulate your differentiation, and establish the values that should show up at every touchpoint.

Then we design. Every visual decision rooted in what we established in strategy. The logo earns its shape. The colours carry meaning. The typography sets the tone. Everything is intentional.

Start a Project See Our Work
What's Included

Six Pillars of
a Brand That Lasts

01

Brand Strategy & Positioning

Competitive landscape analysis, target audience definition, brand positioning, value proposition, and brand personality development. The thinking before the designing.

02

Logo Design & Visual Identity

Logomark, wordmark, symbol, and lockup variations built for every context. Delivered in every format with usage guidelines.

03

Brand Guidelines & Style Guide

Logo usage, colour palette, typography, imagery style, iconography, tone of voice, and usage rules. So anyone touching your brand does it right.

04

Brand Voice & Messaging Framework

Tone of voice guide, messaging pillars, tagline development, key messages per audience, and copy examples. So your brand sounds as good as it looks.

05

Rebranding & Brand Refresh

Strategic and visual overhaul for brands that have outgrown their identity or need to reposition. From internal alignment to market launch.

06

Stationery & Corporate Identity

Business cards, letterheads, email signatures, presentation templates, and branded documents. Everything your brand needs to look consistent in every context.

By the Numbers

What a Strong Brand
Does to the Numbers

Real numbers from real projects. Every stat is based on actual client outcomes, not projections.

3x
Increase in perceived value
Reported by clients post-rebrand in sales conversations
+55%
Website engagement after rebrand
Time on site and pages per session
12
Brand identities delivered in 2024
Startups to mid-market companies
2-4wk
Typical brand identity turnaround
From strategy sign-off to delivery
How We Work

Our Process

Every project runs through the same rigorous process. No shortcuts, no surprises.

Step 01

Brand Discovery

Workshops, competitor audits, audience research. We uncover what makes you genuinely different before designing anything.

Step 02

Strategy & Direction

Positioning statement, brand personality, tone of voice, and visual direction moodboards. Agreed before design begins.

Step 03

Identity Design

Logo concepts, colour palette, typography, and supporting elements. Multiple directions, iterative refinement, one final system.

Step 04

Guidelines & Handover

Complete brand guidelines, all source files, and a handover session so your team knows how to use the brand correctly.

Why PixyGrid

Brands Built on Meaning,
Not Just Aesthetics

We are not the biggest agency. We are the one that cares most about your outcome.

Strategy First, Always

We do not start designing until we have done the strategic work. A logo without strategy is a shape. A brand with strategy is an asset.

Built for Every Touchpoint

From your website to your invoices, we design a brand that works consistently across every context it will ever appear in.

Voice as Well as Vision

We write the brand as well as design it. Tone of voice, messaging, taglines, and copy examples are part of every engagement.

Handover That Actually Helps

Our brand guidelines are built to be used, not filed away. Practical, clear, and written for real teams, not just designers.

Going Deeper

The Questions Clients
Always Ask First

Not sure where to start or what to expect? Here is an honest look at how we approach the work.

Ask Us Directly
How long does a brand identity project take?
A full brand identity project from discovery to final guidelines takes 4 to 8 weeks depending on scope. A logo-only project can be done in 2 to 3 weeks.
Do you work with startups or only established companies?
Both. Pre-launch startups who need an identity built from scratch and established businesses looking to rebrand. The process adapts, the quality standard does not.
What do you deliver at the end of a branding project?
All logo files in SVG, PNG, PDF, and EPS in every colour variation, a comprehensive brand guidelines PDF, typography files, colour codes in HEX/RGB/CMYK, and all Figma source files.
Do you help with naming and tagline development?
Yes. Naming strategy and tagline development are available as part of the brand strategy engagement or as standalone projects.
Client Feedback

What Our Clients
Actually Say

"

Mysore N Srinath needed a digital identity worthy of a 40-year career in classical music. PixyGrid built a brand and website that carries the weight of that legacy while making it accessible to a global audience.

Mysore N Srinath
Classical Musician, Mysuru
BrandingWeb DevelopmentIdentity
"

Croire is a genuinely new category of paint — carbon-capturing, nano-engineered, built for defence and healthcare. PixyGrid understood the product deeply enough to position it correctly. That is rare.

Croire Paints
Nanotechnology Coatings, India
Brand PositioningContentStrategy
"

We needed a brand that could carry HeiBuddy from a Bengaluru startup to a product with global ambitions. PixyGrid built a visual and verbal identity that works on a Mumbai billboard and a San Francisco pitch deck.

HeiBuddy AI Team
AI Startup, Bengaluru & San Francisco
BrandingDigital MarketingWeb
FAQ

Questions
Worth Asking

If your question is not here, just ask. We respond to every inquiry personally within 24 hours.

Ask a Question
What is the difference between a logo and a brand identity?
A logo is a mark. A brand identity is the full system: logo, colours, typography, imagery, and usage rules. One without the other leaves your brand incomplete.
Do you offer logo-only design?
Yes, for the right project. If you have a solid brand system and just need a logomark updated, we can scope that as a standalone engagement.
How many logo concepts do we get?
We present 2 to 3 distinct conceptual directions, each with a rationale. We then refine the chosen direction through 2 rounds of revisions.
Can you rebrand without alienating existing customers?
Yes. We map what equity exists in the current brand before deciding what to evolve versus replace. A good rebrand feels like a natural progression, not a shock.
Do we own all the files?
Yes. You own everything: source files, font licences where applicable, and full rights to the final identity.
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Ready to Build
a Brand People Actually Remember?

Tell us about your business and where you want to take it. We will show you how a strong brand identity gets you there faster.

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